What preparations should foreign trade factories make for holding the fair online in 2020
Affected by the epidemic, the 127th Canton Fair was held online for the first time, from June 15 to June 24, lasting for 10 days. In the face of this new online Canton Fair, many foreign trade enterprises said they had no way to start and did not know how to prepare. Now Xiaobian will share some dry goods and tell you the response strategies of online Canton Fair.
How to open the Internet Canton Fair in 2020?
It is an important breakthrough for the Canton Fair to move from the physical exhibition to the Internet. This "online Canton Fair" will present three interactive sections, including online display docking platform, cross-border e-commerce zone and live marketing services, which will integrate display docking, negotiation and transaction, and create an efficient online experience for domestic and foreign exhibitors and purchasers.
One of the highlights of the fair is the establishment of online live marketing services. The 24-hour online live room is not limited by time and space. Enterprises can not only negotiate with customers one-on-one, but also publicize and promote to a large number of customers through online live. It has to be said that such live broadcast will bring more intuitive experience to purchasers. Before the exhibition, special training will be given to enterprises to improve their live sales ability.
How to prepare for foreign trade enterprises?
1. Products
Select products suitable for online display, and prepare detailed introduction for each product. For example: product model, product use, etc. In this way, when participating online, it is conducive to better selection of buyers.
2. Picture video
Because it's online exhibition, in order to make the buyer more intuitive to see the various performance of the product, the supplier is required to do a good job of product publicity video and picture shooting in the early stage. Compared with pictures, videos can better show products and companies.
3. Inspection preparation
Customers who are interested in the product may want to see the internal situation of the factory building. They can install cameras in the factory so that customers can see the scene directly. If they can't reach this technology, they can also choose to shoot the factory introduction video in advance.
4、SEO
Do a good job in website promotion and optimization, improve the natural ranking of website in search engine, so as to get more exposure of products and let more users see.
5. Preparation before the exhibition
Memorize the product information and highlights, and be able to respond to the buyer's questions freely; make a preliminary portrait of the target buyer, and promote it to the target group; invite the buyer to visit the online exhibition before the exhibition, and accumulate popularity in advance, etc.
6. Customer transformation
(1) In order to avoid short-term influx of a large number of buyers during the exhibition period, multiple reception halls can be prepared according to different product types, and professional foreign trade salesmen can be equipped for docking. Buyers can enter the corresponding conference rooms for negotiation according to their intended products.
(2) For the maintenance of old customers, we can make an online meeting plan in advance and invite buyers to attend the online meeting at a specific time.
(3) If you meet high-quality buyers during live broadcast with multiple buyers, you can send private chat invitations to guide the buyers to enter the new reception hall for private chat, so as to ensure that you can communicate with the buyers more efficiently without being disturbed.
For an online studio, you need to prepare:
1. Hardware facilities. Cameras, microphones, Wi Fi, and live locations need careful preparation and repeated debugging;
2. Be familiar with live broadcasting. Many foreign trade personnel have not been exposed to the live broadcast form, so they need to understand the live broadcast form of exhibition. You can watch some live delivery videos in advance to understand the online delivery precautions; of course, in the face of b-end professional buyers, it is different from Li Jiaqi's live delivery, to figure out what kind of content buyers want to hear.
3. Selection of live broadcast personnel. The foreign trade operators in the studio need to have strong communication ability, foreign language level and speech ability.
4. Refine and sort out the live content. The buyer's attention is very limited. If you can't attract his attention in a short time, he may directly exit the studio. It's necessary to write the live content in advance. Product highlights = why it's worth buying, usage scenarios = why it's necessary to buy, company highlights = why you're looking for it. During the live broadcast, show your professionalism and highlight your products.
